Category: Thought Piece

Engaging Employee Resource Groups Virtually During COVID-19

Employee Resource Groups at NextRoll As the world enters a new era of working remotely, the way our Employee Resource Groups (ERGs) operate will also evolve. ERGs at NextRoll are voluntary, Roller-led groups that foster a diverse, inclusive workplace aligned with NextRoll’s mission, values, and...

Ambitious Women Spotlight – Meet Tanya Ford

Our Ambitious Women Spotlight series continues with Tanya Ford, Partner Manager at NextRoll. Tanya is tasked with understanding customers’ business goals, working with the product team to bring those goals to fruition and being their product expert. What has been your career progression? I began...

Ambitious Women Spotlight Series – Meet Lizzie Chapman

NextRoll has some impressive women employees in our ranks. In our new Ambitious Women Spotlight series, we aim to highlight these talented individuals who work here – a chance for them to share their career journey, aspirations and what it means to be ambitious in...

Recruiting vs. Sales

If you’ve ever applied for a job you know that your chances of hearing back are close to none. That’s because most recruiting organizations don’t review their inbound applications or only look at those with pedigree. Recently, the CEO of CodeSignal and Founder of #GoBeyondResumes,...

What’s the real problem with your lift test?

What’s the real problem with your lift test? As marketers, we’re all truth seekers. We test, measure, and iterate towards the most impactful outcomes. Subsequently, A/B tests have become a primary tool in our digital advertising kit. When it comes to display, public service announcement...

Last Click is Killing Your Business

At this point, you’ve probably seen headlines like “Last click is dead.” But despite an increasing share of the industry looking to move away from a last-click attribution, the majority of marketers still evaluate campaign success with this approach. Think about it this way: assigning...

Dare to Grow: Display-Marketing Best Practices for Ambitious FX Brands

As John C. Maxwell wrote, “Change is inevitable. Growth is optional.” When it comes to digital advertising, this quote seems especially accurate. As we approach the largest IFX event in Limmasol, Cyprus I wanted to outline some of the major ways FX brands can win...

Why you’re struggling with attribution (and how to fix it)

For many marketers, their biggest day-to-day challenge is figuring out how to measure and optimize the success of their campaigns. Because of this, attribution has become one of the foremost topics in digital advertising. What exactly are the biggest challenges that marketers feel are keeping...

Creating Actionable Online Ads for the Holiday Season

Creating Actionable Online Ads for the Holiday Season The biggest sales period of the year is just a few weeks away, and online retailers are busy getting their holiday ad campaigns in order. With what is now known as the ‘Amazon effect,’ this year’s competition...

One simple solution to a more successful holiday season

For many marketers, advertising for the holidays doesn’t really get off the ground until Black Friday, or even later. But every savvy marketer knows that campaigns should really get up and running months before December rolls around. We wanted to help prove this point to...