Category: Thought Piece

How NextRoll is Supporting Our Rollers During the COVID-19 Pandemic

Our Rollers (employees) are the most essential “ingredient” to our success and culture. This pandemic is like nothing any of us have been through before. So, as we navigate this time with our Rollers, we want to ensure they are being supported… but we can’t...

How NextRoll is Adjusting Goal Setting During a Time of Crisis

Like many companies, NextRoll transitioned to a remote workforce overnight. While we always prided ourselves with a flexible work environment, a fully remote workforce is completely new to many of us. We’re missing the casual kitchen chit chats, hallway conversations and desk banter. Now more...

RollAble introduces peer-program to foster mental well-being during crisis and beyond

It goes without saying that the recent months have been more challenging than ever for our mental and emotional health. From dealing with COVID-19 where we all collectively grieve the normal we’ve lost to the absolute insurmountable pain the black community has to face tied...

Our Commitment to Progress

Dear NextRoll Community, At precisely the time when it is critical that we speak up, I find myself struggling for adequate words to address the enormity of all that has transpired these past two weeks. Some have referred to the events sparked by the killing...

Engaging Employee Resource Groups Virtually During COVID-19

Employee Resource Groups at NextRoll As the world enters a new era of working remotely, the way our Employee Resource Groups (ERGs) operate will also evolve. ERGs at NextRoll are voluntary, Roller-led groups that foster a diverse, inclusive workplace aligned with NextRoll’s mission, values, and...

Ambitious Women Spotlight – Meet Tanya Ford

Our Ambitious Women Spotlight series continues with Tanya Ford, Partner Manager at NextRoll. Tanya is tasked with understanding customers’ business goals, working with the product team to bring those goals to fruition and being their product expert. What has been your career progression? I began...

Ambitious Women Spotlight Series – Meet Lizzie Chapman

NextRoll has some impressive women employees in our ranks. In our new Ambitious Women Spotlight series, we aim to highlight these talented individuals who work here – a chance for them to share their career journey, aspirations and what it means to be ambitious in...

Recruiting vs. Sales

If you’ve ever applied for a job you know that your chances of hearing back are close to none. That’s because most recruiting organizations don’t review their inbound applications or only look at those with pedigree. Recently, the CEO of CodeSignal and Founder of #GoBeyondResumes,...

What’s the real problem with your lift test?

What’s the real problem with your lift test? As marketers, we’re all truth seekers. We test, measure, and iterate towards the most impactful outcomes. Subsequently, A/B tests have become a primary tool in our digital advertising kit. When it comes to display, public service announcement...

Last Click is Killing Your Business

At this point, you’ve probably seen headlines like “Last click is dead.” But despite an increasing share of the industry looking to move away from a last-click attribution, the majority of marketers still evaluate campaign success with this approach. Think about it this way: assigning...

Dare to Grow: Display-Marketing Best Practices for Ambitious FX Brands

As John C. Maxwell wrote, “Change is inevitable. Growth is optional.” When it comes to digital advertising, this quote seems especially accurate. As we approach the largest IFX event in Limmasol, Cyprus I wanted to outline some of the major ways FX brands can win...