Apr 24, 2019
Category: News
AdRoll Group Named to SF Business Times’ Best Places to Work – 2019
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We are thrilled to be recognized as one of the top companies in the Bay Area for the seventh time by San Francisco Business Times’ Best Places to Work. As you’ve heard me relay before, at AdRoll Group, we pride ourselves on building a culture...
Nov 15, 2019
Category: News
How measurement and accountability powered the growth of Women in the Workplace at NextRoll
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For the 4th consecutive year, we are proud to be included in in McKinsey and Company’s Women in the Workplace study, helping companies advance diversity in the workplace. At NextRoll, one of our core values is to hire great people and help them grow, which...
Jun 28, 2018
Category: Thought Piece
What’s the real problem with your lift test?
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What’s the real problem with your lift test? As marketers, we’re all truth seekers. We test, measure, and iterate towards the most impactful outcomes. Subsequently, A/B tests have become a primary tool in our digital advertising kit. When it comes to display, public service announcement...
Jun 6, 2018
Category: Thought Piece
Last Click is Killing Your Business
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At this point, you’ve probably seen headlines like “Last click is dead.” But despite an increasing share of the industry looking to move away from a last-click attribution, the majority of marketers still evaluate campaign success with this approach. Think about it this way: assigning...
May 15, 2018
Category: Best Practices
Dare to Grow: Display-Marketing Best Practices for Ambitious FX Brands
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As John C. Maxwell wrote, “Change is inevitable. Growth is optional.” When it comes to digital advertising, this quote seems especially accurate. As we approach the largest IFX event in Limmasol, Cyprus I wanted to outline some of the major ways FX brands can win...
May 15, 2018
Category: Product
AdRoll launches new certification program for agencies
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Every agency wants their clients to succeed and the most effective agencies are able to drive real impact for every client, every time. But this level of service often takes huge investments in time and technology. Because of this, we’re introducing the AdRoll Certification Program...
Apr 25, 2018
Category: News
AdRoll Named to SF Business Times’ Best Places to Work – 2018
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Being recognized as one of the top companies in the Bay Area by San Francisco Business Times’ Best Places to Work is something we are very proud of. Being recognized for the 5th time shows our focus on building an authentic culture of openness, inclusion...
Apr 23, 2018
Category: Product
The power of knowing what gets people shopping
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You build marketing and ad campaigns that are seamless and personal. The message is clear and crisp, and it’s targeted to the perfect audience. But once everything is up and running, you’re not quite sure if it’s working. Sound familiar? You’re not alone. Marketers have...
Apr 18, 2018
Category: News
How to fuel agency growth in 2018
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Sign up for the webinar here! Whether you’re a full-service agency with 200 people or a 5-person operation, we have all asked ourselves the same thing… How do we really fuel growth? Join me, Head of SMB Account Management, Johanna Eichhorst at AdRoll, Hubspot Partner...
Apr 18, 2018
Category: Product
How to grow your Shopify store with AdRoll
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You did it. You’ve got your store up with Shopify—and it looks great. Each of your products is finally online for people to enjoy. You should be proud of all the work it took to get you to this point, but you’re not quite out...
Apr 17, 2018
Category: Product
Preparing for GDPR
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If you do business or have customers in the EU, you’ve likely heard a lot about GDPR. In short, the General Data Protection Regulation (GDPR) is a new data privacy law going into effect on May 25, 2018 and impacts sites based in the EU...
Apr 16, 2018
Category: News
AdRoll Launches New Certification Programme for Agencies
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Every agency wants their clients to succeed and the most effective agencies are able to drive real impact for every client, every time. But, often this level of service takes huge investments in time and technology. That is why we are introducing the AdRoll Pro...
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