AdRoll Group Named to SF Business Times’ Best Places to Work – 2019

We are thrilled to be recognized as one of the top companies in the Bay Area for the seventh time by San Francisco Business Times’ Best Places to Work. As you’ve heard me relay before, at AdRoll Group, we pride ourselves on building a culture...

ChaiRoll Honors Holocaust Remembrance Day

This month, George Elbaum, a Holocaust survivor and author of Neither Yesterdays Nor Tomorrows, spoke at NextRoll’s San Francisco office at an event livestreamed to more than 200 employees across the country.

Culture Creatures Explained: The NextRoll Dog and How We Do Right by our Customers and the Community

Meet NextRoll, the parent company of AdRoll, RollWorks, and NextRoll Platform Services. For more than a decade, we’ve built and improved the data, infrastructure, and machine learning that powers growth for thousands of ambitious companies worldwide. What sets us apart is that we are a...

Unrolling our ERGs: RollMigos

Several times in any given month, you’ll see calendars filled with lunch and learns, after-work happy hours, or presentations — all coming from various employees with diverse backgrounds, cultures, and upbringings. Employee Resource Groups, or ERGs, are influential parts of NextRoll’s culture. By bringing together members...

Culture Creatures Explained: The NextRoll Owl and How We Support Employee Development

Meet NextRoll, the parent company of AdRoll, RollWorks, and NextRoll Platform Services. For more than a decade we’ve built and improved the data, infrastructure, and machine learning that powers growth for thousands of ambitious companies worldwide. What sets us apart is that we are a...

How measurement and accountability powered the growth of Women in the Workplace at NextRoll

For the 4th consecutive year, we are proud to be included in in McKinsey and Company’s Women in the Workplace study, helping companies advance diversity in the workplace. At NextRoll, one of our core values is to hire great people and help them grow, which...

What’s the real problem with your lift test?

What’s the real problem with your lift test? As marketers, we’re all truth seekers. We test, measure, and iterate towards the most impactful outcomes. Subsequently, A/B tests have become a primary tool in our digital advertising kit. When it comes to display, public service announcement...

Last Click is Killing Your Business

At this point, you’ve probably seen headlines like “Last click is dead.” But despite an increasing share of the industry looking to move away from a last-click attribution, the majority of marketers still evaluate campaign success with this approach. Think about it this way: assigning...

Dare to Grow: Display-Marketing Best Practices for Ambitious FX Brands

As John C. Maxwell wrote, “Change is inevitable. Growth is optional.” When it comes to digital advertising, this quote seems especially accurate. As we approach the largest IFX event in Limmasol, Cyprus I wanted to outline some of the major ways FX brands can win...

AdRoll launches new certification program for agencies

Every agency wants their clients to succeed and the most effective agencies are able to drive real impact for every client, every time. But this level of service often takes huge investments in time and technology. Because of this, we’re introducing the AdRoll Certification Program...

AdRoll Named to SF Business Times’ Best Places to Work – 2018

Being recognized as one of the top companies in the Bay Area by San Francisco Business Times’ Best Places to Work is something we are very proud of. Being recognized for the 5th time shows our focus on building an authentic culture of openness, inclusion...

The power of knowing what gets people shopping

You build marketing and ad campaigns that are seamless and personal. The message is clear and crisp, and it’s targeted to the perfect audience. But once everything is up and running, you’re not quite sure if it’s working. Sound familiar? You’re not alone. Marketers have...