Apr 24, 2019 Category: News

AdRoll Group Named to SF Business Times’ Best Places to Work – 2019

Amy LeBold by Amy LeBold
We are thrilled to be recognized as one of the top companies in the Bay Area for the seventh time by San Francisco Business Times’ Best Places to Work. As you’ve heard me relay before, at AdRoll Group, we pride ourselves on building a culture...
Dec 18, 2019 Category: Uncategorized

Unrolling our ERGs: RollMigos

by Kristin Wilkinson
Several times in any given month, you’ll see calendars filled with lunch and learns, after-work happy hours, or presentations — all coming from various employees with diverse backgrounds, cultures, and upbringings. Employee Resource Groups, or ERGs, are influential parts of NextRoll’s culture. By bringing together members...
Dec 10, 2019 Category: News

Culture Creatures Explained: The NextRoll Owl and How We Support Employee Development

Eoin Hallahan by Eoin Hallahan
Meet NextRoll, the parent company of AdRoll, RollWorks, and NextRoll Platform Services. For more than a decade we’ve built and improved the data, infrastructure, and machine learning that powers growth for thousands of ambitious companies worldwide. What sets us apart is that we are a...
Nov 15, 2019 Category: News

How measurement and accountability powered the growth of Women in the Workplace at NextRoll

by Amy LeBold
For the 4th consecutive year, we are proud to be included in in McKinsey and Company’s Women in the Workplace study, helping companies advance diversity in the workplace. At NextRoll, one of our core values is to hire great people and help them grow, which...
Jun 28, 2018 Category: Thought Piece

What’s the real problem with your lift test?

Kendra Wilkins by Kendra Wilkins
What’s the real problem with your lift test? As marketers, we’re all truth seekers. We test, measure, and iterate towards the most impactful outcomes. Subsequently, A/B tests have become a primary tool in our digital advertising kit. When it comes to display, public service announcement...
Jun 6, 2018 Category: Thought Piece

Last Click is Killing Your Business

Greg Fulton by Greg Fulton
At this point, you’ve probably seen headlines like “Last click is dead.” But despite an increasing share of the industry looking to move away from a last-click attribution, the majority of marketers still evaluate campaign success with this approach. Think about it this way: assigning...
May 15, 2018 Category: Best Practices

Dare to Grow: Display-Marketing Best Practices for Ambitious FX Brands

Eoin Hallahan by Eoin Hallahan
As John C. Maxwell wrote, “Change is inevitable. Growth is optional.” When it comes to digital advertising, this quote seems especially accurate. As we approach the largest IFX event in Limmasol, Cyprus I wanted to outline some of the major ways FX brands can win...
May 15, 2018 Category: Product

AdRoll launches new certification program for agencies

Ailbhe Grogan by Ailbhe Grogan
Every agency wants their clients to succeed and the most effective agencies are able to drive real impact for every client, every time. But this level of service often takes huge investments in time and technology. Because of this, we’re introducing the AdRoll Certification Program...
Apr 25, 2018 Category: News

AdRoll Named to SF Business Times’ Best Places to Work – 2018

Amy LeBold by Amy LeBold
Being recognized as one of the top companies in the Bay Area by San Francisco Business Times’ Best Places to Work is something we are very proud of. Being recognized for the 5th time shows our focus on building an authentic culture of openness, inclusion...
Apr 23, 2018 Category: Product

The power of knowing what gets people shopping

Kendra Wilkins by Kendra Wilkins
You build marketing and ad campaigns that are seamless and personal. The message is clear and crisp, and it’s targeted to the perfect audience. But once everything is up and running, you’re not quite sure if it’s working. Sound familiar? You’re not alone. Marketers have...
Apr 18, 2018 Category: News

How to fuel agency growth in 2018

Johanna Eichhorst by Johanna Eichhorst
Sign up for the webinar here! Whether you’re a full-service agency with 200 people or a 5-person operation, we have all asked ourselves the same thing… How do we really fuel growth? Join me, Head of SMB Account Management, Johanna Eichhorst at AdRoll, Hubspot Partner...
Apr 18, 2018 Category: Product

How to grow your Shopify store with AdRoll

Elliott Moore by Elliott Moore
You did it. You’ve got your store up with Shopify—and it looks great. Each of your products is finally online for people to enjoy. You should be proud of all the work it took to get you to this point, but you’re not quite out...