Category: Trends
May 7, 2015
Category: Trends
A Refresher Course in Retargeting
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We all know that retargeting works: 92% of marketers compare retargeting favorably to search, and 92% say that retargeting performs the same as or better than other display campaigns. But how, exactly, does it do that magic? What is retargeting? Retargeting lets you selectively advertise...
May 6, 2015
Category: Trends
Insights from Marketing United 2015
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Last week, Greg Fulton, Eric Nash and myself traveled to Nashville to attend Marketing United, a conference hosted by the wonderful folks at Emma. The conference attendees we encountered were a fantastic mix of marketers that Silicon Valley rarely sees or even thinks about. Many...
May 5, 2015
Category: Trends
Intent Data: How to define, collect, and use
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We all know there is no shortage of data for marketers. Data provides realms of useful insights around customer behavior and habits. But what should be a focus, and how do marketers uncover the gold nuggets? To begin, look within… Not all data is created...
Apr 29, 2015
Category: Trends
Intro to Multi-touch Attribution
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Today’s consumer has an increasingly device-agnostic buy cycle, interacting with brands from a wide range of mobile and desktop devices. Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models aren’t up to...
Apr 23, 2015
Category: Trends
The TV Advertising Landscape Is Changing Just as Quickly as Our Viewing Habits
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This article was originally published in AdWeek blog network LostRemote by author Adam Flomenbaum April 22, 2015. You can view the original article here. While most of the recent TV news has, rightfully so, surrounded over-the-top and unbundling changes, equally as compelling are the advances...
Apr 22, 2015
Category: Trends
How CRM Is Bringing Down The Walls
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This article originally appeared in AdExchanger, April 9th, 2015. See original article here. “Data-Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. The new ways that marketers are leveraging customer relationship management (CRM)...
Mar 19, 2015
Category: Trends
How Japan is Embracing Retargeting
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In markets around the world, retargeting has been helping marketers make the shift from traditional trial-and-error programs to real-time programmatic campaigns. But how can it serve the unique needs of Japanese advertisers? We partnered with third-party research firm Qualtrics to survey 200 professional Japanese marketers,...
Mar 13, 2015
Category: Trends
[Infographic] How marketers view attribution
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Early attribution models relied on binary they-bought-it-or-they-didn’t figures to measure how successful a campaign had been—but the path the customer takes to a purchase isn’t binary. People are exposed to ads and marketing messages from three, four, 10 sources every day—phones, tablets, computers, TVs, and...
Mar 13, 2015
Category: Trends
Why Mobile Matters for UK Marketers
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Mobile is a huge opportunity for UK marketers, but most have yet to crack the code on how exactly to market on mobile. Less than 30% of total digital ad spend went toward mobile in the UK last year, despite the fact that consumers spend...
Mar 9, 2015
Category: Trends
11 Ad Tech Terms Everyone Should Know
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Ad tech has a lot of highly specialized terms—some that may even mean different things in other industries. Since life is so much easier when you get a handle on your acronyms, here are a few key terms that will help you out: CPA: cost...
Mar 2, 2015
Category: Trends
Social media marketing trends: Q&A with Sprout Social
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Andrew Caravella, VP of Marketing at Sprout Social, gives some insights on what brands need to be doing to optimize their social strategies. Tune into our joint webinar March 12 for more great tips and best practices for crafting a more prosperous social presence. What’s the biggest...
Feb 25, 2015
Category: Trends
Ashu Garg: New Research on The Decade of the CMO
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“It has never been a more interesting time to be a marketer. As digital technology has matured, consumer media consumption has shifted from newspapers and television to an always-on, multi-device world that’s highly measurable. This has caused the required skill set for marketers to shift....