Jackie Lamping, Sr. Director of Marketing at AdRoll, joined Marketo this year at Marketing Nation Summit to discuss social media strategy in 2015. The panel, with social marketing mavericks from Hootsuite, TrackMaven, and The Pedowitz Group, came together to discuss how marketers can leverage technology to maximize social media performance.

Some of the topics the panelists covered include:

  • How to navigate the myriad of digital technologies available, and determining which ones make the most sense for your marketing strategy
  • Where to draw valuable insights to take your social media campaigns to the next level
  • Why social media is such a hot topic, and the key areas marketers can’t overlook

Check out the full panel discussion below:

For the latest on how advertisers are using retargeting in their social media strategy, download our comprehensive guide: State of the Industry: Retargeting and the Digital Marketer.