This year we surveyed over 900 marketers to find out where everyone stands with their attribution models and strategies. The full report has over 37 charts and includes data from brands and agencies from Europe, North America, and Asia-Pacific. In this infographic we’ve condensed a few of the statistics that stood out to us, but you can find the full State of Marketing Attribution Report here.


Download the full report and find out why:

  • 59% cite lack of knowledge as the main obstacle preventing attribution.
  • 39% are implementing attribution on all or most of their marketing activities.
  • 57% said they don’t action the insights they get from attribution.
  • 41% said they increased their display advertising budgets as a result of attribution.