Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it provides?

To find out, we surveyed 1,050 marketers across numerous industries and job roles. We collected these responses, and an analysis of the study, in AdRoll’s latest State of the Industry report, and our infographic.

AdRoll SOTI Infographic Programmatic


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