This week is Advertising Week NYC, one of the most exciting events in the advertising industry. The expo floor is buzzing about topics like social media, beacons, video, and—of course—mobile.

In 2014 alone, adults in the US will purchase over $110 billion directly through mobile devices. Marketing executives everywhere are asking: “How can I keep up with a constantly shifting consumer?” To provide clarity on how marketers can get more from their mobile marketing, I hosted a webinar with our friends at Ad Age on the topic.

Some highlights from the Ad Age webinar:

  • Challenges with targeting users on mobile
  • Apps vs the mobile web: understanding mobile environments
  • How to scale cross-device campaigns on Facebook and Twitter
  • Different behaviors and ad strategies on mobile web vs. desktop web

Want more info on mobile performance marketing strategy? Register for our follow up webinar, “Unlocking Mobile ROI.”