Category: Thought Piece

Ambitious Women Spotlight Series – Meet Sapna Kapur

As Senior Vice President of NextRoll’s Finance team, Sapna Kapur works with leaders across every part of the organization, from the business units to real estate to PD&E. It not only offers her a bird’s eye view of the operations and health of the business,...

Ambitious Women Spotlight Series – Meet Jessica Lawlor

Seven years strong at NextRoll, Jessica Lawlor is a Senior Product Manager on the Core Team. Her journey into the world of tech has been slightly unconventional. After studying Psychology at the University College Dublin (UCD) and earning her Masters in Human Cognitive Neuropsychology, she...

Ambitious Women Spotlight Series – Meet Roli Saxena

During Women’s History Month, we celebrate the stories of women who forged new paths, defied gender norms, and paved the way for the women of the future. Today, we’re continuing that tradition by sharing a recent conversation with Roli Saxena, President of AdRoll and fierce...

Ambitious Women Spotlight Series – Meet Tina Romanello

As Head of Sales Training and Enablement for AdRoll, a division of NextRoll, Tina sits cross-functionally to ensure the Sales and Success teams have what they need to deliver the best experience for customers. Like the Jellyfish, one of NextRoll’s culture creatures, which highlights transparency...

Ambitious Women Spotlight – Meet Serena Patel

For this next post we caught up with Serena Patel, Senior Account Manager here at NextRoll, to learn more about her career in tech, what ambition means to her and how caring can be a superpower. What do you enjoy most about your role? I...

Building a Privacy and Customer-First Future Together

While Google’s phasing out of third-party cookies might have been news for many of our customers, NextRoll has been preparing for this future over the past few years. We’ve been actively building new technologies to ensure our customers benefit from this future. Many of the...

900+ Marketers weigh in on attribution — here are the results

81% of organizations are using marketing attribution, but 70% of businesses are now struggling to act on the insights they gain from attribution. Today we published the 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand...

[infographic] 9 Stats you should know from 2017’s Attribution Report

This year we surveyed over 900 marketers to find out where everyone stands with their attribution models and strategies. The full report has over 37 charts and includes data from brands and agencies from Europe, North America, and Asia-Pacific. In this infographic we’ve condensed a...

One simple solution to a more successful holiday season

For many marketers, advertising for the holidays doesn’t really get off the ground until Black Friday, or even later. But every savvy marketer knows that campaigns should really get up and running months before December rolls around. We wanted to help prove this point to...

The most comprehensive guide to holiday planning for retailers

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holiday advertising push” has expanded substantially. While these retail days have helped distribute the holiday rush across a longer period of time, they’ve...

39 e-commerce stats you need to know before the holidays

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign...

10 Mother’s Day Spend Trends that Surprised Us

Mother, Mom, Mum, Mummy, no matter how you say it, they’re pretty amazing. At AdRoll, we delved into the depths of our data to see how we really treat them on Mother’s Day. Take a look at what we found from campaigns across the globe...