Category: Best Practices
Nov 3, 2016
Category: Best Practices
Full-Funnel Marketing Strategies with AdRoll
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The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...
Sep 29, 2016
Category: Thought Piece
【後編】プログラマティックは、もっとクリエイティブに寄り添うべき？
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-２つの融合が生み出す次なるディスプレイ広告の時代-
Sep 27, 2016
Category: Customer Corner
[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 1)
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During my B2B marketing career, I’ve noticed one universal truth time and time again. Very few companies want to be first in the pool when it comes to adopting an emerging technology. Given this environment, I’m passionate about customer marketing campaigns—they’re a vital part of...
Sep 22, 2016
Category: Thought Piece
How Data from Other SMBs Can Help Shape Your Holiday Campaigns
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Learn more about using data to shape your holiday marketing strategy by joining AdRoll and Springbot for a webinar called “Have Your Best Holiday Season Ever: How Data from Other SMBs Can Help” on October 6th at 2:00pm ET. Save your seat by registering here!...
Sep 15, 2016
Category: Thought Piece
【前編】プログラマティックは、もっとクリエイティブに寄り添うべき？
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プログラマティックテクノロジーは新しい市場を開拓しただけでなく、広告主、代理店、広告プラットフォーム、さらには媒体社との関係性をさらに強化しています。購買意欲の高いユーザーへのターゲティングや質の高い広告枠の買い付けが可能となるテクノロジーが革新的に進化を遂げていく一方で、広告クリエイティブのテクノロジーについてはまだまだ進化の途中です。
Aug 29, 2016
Category: Thought Piece
Challenges and Opportunities for Gaming Marketers in 2016
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The gaming industry has undergone a huge shift over the past decade. From brick-and-mortar locations to a predominantly online marketplace, the industry has reinvented itself. As new technologies are created and a shift to mobile is emerging, game marketers need to be smarter than ever...
Aug 18, 2016
Category: Product
Innovating on Transparency
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At AdRoll, transparency has always been a core value. This value shapes day-to-day interactions within the company, and it guides us as we build products for our customers. Transparency matters. And the recent news regarding litigation between two of our respected competitors highlights why. Recently,...
Jul 27, 2016
Category: Customer Corner
How Dr. Martens’ Kyle Duford Laces Up The Perfect Holiday Marketing Plan (Part 2)
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As many retailers know, the busiest time of year is around the corner. With the hustle and bustle of the holidays quickly approaching, we asked Dr. Martens’ Vice President of Digital, Kyle Duford, how he approaches the peak shopping season. Check out the first part...