Category: Best Practices
Dec 13, 2016
Category: Best Practices
[Infographic] Why You Should Keep Running Holiday Campaigns into the New Year
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Want to learn more? Sign up for our webinar on January 5th! Many marketers are aware of the importance of investing in digital marketing throughout November and December. But those who aren’t looking beyond Christmas may be missing out on key opportunities to use their...
Dec 7, 2016
Category: News
Rollin’ Remotely: Q&A with Remote Employees at AdRoll
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This week, we sat down with AdRoll remote employees, Brian Ecker, Anthony Mayer, and Oscar Arbelaez to discuss how their experience has been. Brian Ecker works from Annapolis, Maryland. He has been rollin’ with us for over a year and a half and is a...
Dec 6, 2016
Category: Thought Piece
5 Lessons learned from starting a D&I program at AdRoll
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Two years ago, a small group of AdRollers got together to launch our Diversity and Inclusion initiative. Before starting a Diversity and Inclusion initiative, it’s important to ask yourself why you’re doing this. Diversity and Inclusion at every organization is deeply personal and rooted in...
Nov 16, 2016
Category: Thought Piece
[Infographic] Why Thanksgiving Weekend Could Make or Break your Entire Holiday Season
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Many marketers have already moved on to planning for the first half of 2017 and beyond. But when we unwrapped consumer purchasing behavior over the holiday season, we found some incredible results. Before you lock up your spend for Thanksgiving weekend, take a look at this...
Nov 15, 2016
Category: Thought Piece
6 Key Takeaways from Web Summit 2016
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Last week the AdRoll EMEA Marketing team descended into Lisbon to soak up all that Web Summit 2016 had to offer. Here are our key takeaways from the talks we attended and the conversations we took part in. 1. Lisbon is amazing Having decided to...
Nov 3, 2016
Category: Best Practices
Full-Funnel Marketing Strategies with AdRoll
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The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...
Sep 29, 2016
Category: Thought Piece
【後編】プログラマティックは、もっとクリエイティブに寄り添うべき？
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-２つの融合が生み出す次なるディスプレイ広告の時代-
Sep 27, 2016
Category: Customer Corner
[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 1)
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During my B2B marketing career, I’ve noticed one universal truth time and time again. Very few companies want to be first in the pool when it comes to adopting an emerging technology. Given this environment, I’m passionate about customer marketing campaigns—they’re a vital part of...
Sep 22, 2016
Category: Thought Piece
How Data from Other SMBs Can Help Shape Your Holiday Campaigns
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Learn more about using data to shape your holiday marketing strategy by joining AdRoll and Springbot for a webinar called “Have Your Best Holiday Season Ever: How Data from Other SMBs Can Help” on October 6th at 2:00pm ET. Save your seat by registering here!...
Sep 15, 2016
Category: Thought Piece
【前編】プログラマティックは、もっとクリエイティブに寄り添うべき？
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プログラマティックテクノロジーは新しい市場を開拓しただけでなく、広告主、代理店、広告プラットフォーム、さらには媒体社との関係性をさらに強化しています。購買意欲の高いユーザーへのターゲティングや質の高い広告枠の買い付けが可能となるテクノロジーが革新的に進化を遂げていく一方で、広告クリエイティブのテクノロジーについてはまだまだ進化の途中です。
Aug 29, 2016
Category: Thought Piece
Challenges and Opportunities for Gaming Marketers in 2016
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The gaming industry has undergone a huge shift over the past decade. From brick-and-mortar locations to a predominantly online marketplace, the industry has reinvented itself. As new technologies are created and a shift to mobile is emerging, game marketers need to be smarter than ever...
Aug 18, 2016
Category: Product
Innovating on Transparency
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At AdRoll, transparency has always been a core value. This value shapes day-to-day interactions within the company, and it guides us as we build products for our customers. Transparency matters. And the recent news regarding litigation between two of our respected competitors highlights why. Recently,...