Category: Thought Piece
Sep 11, 2020
Category: Thought Piece
What can you build with a Platform Service?
by
Companies don’t typically start centered around a mission of advertising or marketing revenue, unless they’re specifically building a marketing technology platform. For the most part, they start to distribute informative content, sell goods, experiences or services, enable transactions or something in between. This core business...
Aug 10, 2020
Category: Thought Piece
Single Working Women’s Day Spotlight
by
August Fourth is national Single Working Women’s Day, so to honor our single-working Rollers, our RollMigos and RollWomen employee resource groups partnered up for an AMA-style discussion with Randi Neal – a rockstar account executive and superwoman mom – to learn more about her and...
Jul 30, 2020
Category: Thought Piece
How NextRoll is Supporting Our Rollers During the COVID-19 Pandemic
by
Our Rollers (employees) are the most essential “ingredient” to our success and culture. This pandemic is like nothing any of us have been through before. So, as we navigate this time with our Rollers, we want to ensure they are being supported… but we can’t...
Jul 9, 2020
Category: Thought Piece
How NextRoll is Adjusting Goal Setting During a Time of Crisis
by
Like many companies, NextRoll transitioned to a remote workforce overnight. While we always prided ourselves with a flexible work environment, a fully remote workforce is completely new to many of us. We’re missing the casual kitchen chit chats, hallway conversations and desk banter. Now more...
Jun 22, 2020
Category: Thought Piece
RollAble introduces peer-program to foster mental well-being during crisis and beyond
by
It goes without saying that the recent months have been more challenging than ever for our mental and emotional health. From dealing with COVID-19 where we all collectively grieve the normal we’ve lost to the absolute insurmountable pain the black community has to face tied...
Jun 11, 2020
Category: Thought Piece
Our Commitment to Progress
by
Dear NextRoll Community, At precisely the time when it is critical that we speak up, I find myself struggling for adequate words to address the enormity of all that has transpired these past two weeks. Some have referred to the events sparked by the killing...
May 21, 2020
Category: Thought Piece
Engaging Employee Resource Groups Virtually During COVID-19
by
Employee Resource Groups at NextRoll As the world enters a new era of working remotely, the way our Employee Resource Groups (ERGs) operate will also evolve. ERGs at NextRoll are voluntary, Roller-led groups that foster a diverse, inclusive workplace aligned with NextRoll’s mission, values, and...
Mar 23, 2020
Category: News
Ambitious Women Spotlight – Meet Tanya Ford
by
Our Ambitious Women Spotlight series continues with Tanya Ford, Partner Manager at NextRoll. Tanya is tasked with understanding customers’ business goals, working with the product team to bring those goals to fruition and being their product expert. What has been your career progression? I began...
Mar 17, 2020
Category: Best Practices
Ambitious Women Spotlight Series – Meet Lizzie Chapman
by
NextRoll has some impressive women employees in our ranks. In our new Ambitious Women Spotlight series, we aim to highlight these talented individuals who work here – a chance for them to share their career journey, aspirations and what it means to be ambitious in...
Mar 12, 2020
Category: Best Practices
Recruiting vs. Sales
by
If you’ve ever applied for a job you know that your chances of hearing back are close to none. That’s because most recruiting organizations don’t review their inbound applications or only look at those with pedigree. Recently, the CEO of CodeSignal and Founder of #GoBeyondResumes,...
Jun 28, 2018
Category: Thought Piece
What’s the real problem with your lift test?
by
What’s the real problem with your lift test? As marketers, we’re all truth seekers. We test, measure, and iterate towards the most impactful outcomes. Subsequently, A/B tests have become a primary tool in our digital advertising kit. When it comes to display, public service announcement...
Jun 6, 2018
Category: Thought Piece
Last Click is Killing Your Business
by
At this point, you’ve probably seen headlines like “Last click is dead.” But despite an increasing share of the industry looking to move away from a last-click attribution, the majority of marketers still evaluate campaign success with this approach. Think about it this way: assigning...