News

Is Marketing Attribution Making a Difference for Your Organisation?

In the past, marketing attribution used to be a much simpler proposition – with the understanding that the last click was the point in which, say, interest turned into a buying decision. However, device proliferation means that it’s increasingly challenging to gauge at which points...

The rise of programmatic vs the challenge of attribution

Programmatic advertising: it’s easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industries driven by disruptive...

[UK] Keeping an eye on the future at IAB Digital Techfronts

This year, for the first time, nearly 60% of UK display advertising is expected to be programmatic, according to eMarketer—and next year, more than 50% of all media ad spend in the UK will be digital, according to a study by Carat. Clearly, media agencies...