Thought Piece

10 Surprising Marketing Trends for 2017

Every winter, we put a finger to the pulse of over a thousand marketers across North America to get a sense of how they’re approaching their advertising campaigns in the coming year. We take this information and put it into our annual State of Performance...

The 3 Most Important KPIs For SDR Awesomeness

In B2B sales, it’s easy to become overwhelmed with various metrics and key performance indicators. These include KPIs like the number of calls made, open rate, total pipeline generated, the number of minutes talking with a prospect, and so on. As a result, it can...

[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 1)

During my B2B marketing career, I’ve noticed one universal truth time and time again. Very few companies want to be first in the pool when it comes to adopting an emerging technology. Given this environment, I’m passionate about customer marketing campaigns—they’re a vital part of...