Thought Piece

How to Elevate Diversity, Equity, and Inclusion in the Workplace

Throughout Women’s History Month, I reflected deeply on the progress we’ve made as a global society toward building an inclusive world where people are valued for their diversity.  On one hand, we’ve made tremendous progress on many fronts: Kamala Harris recently became the first woman...

Building a Privacy and Customer-First Future Together

While Google’s phasing out of third-party cookies might have been news for many of our customers, NextRoll has been preparing for this future over the past few years. We’ve been actively building new technologies to ensure our customers benefit from this future. Many of the...

Change Is a Team Sport, but Playing It Virtually Is a Different Ball Game Altogether

As a military child, I used to think that I was very comfortable with change and that I dealt with it way better than a lot of other people. I thought I had it all figured out since I was conditioned at an early age...

[Infographic] Father’s Day Shopping Trends for Digital Marketers

Online sales for Father’s Day have been exploding and, with almost one-third of Americans planning to do their shopping online this year, it’s time for marketers to sit up and take notice. We analyzed 35,000 AdRoll advertisers during the two weeks leading up to Father’s Day...

10 Surprising Marketing Trends for 2017

Every winter, we put a finger to the pulse of over a thousand marketers across North America to get a sense of how they’re approaching their advertising campaigns in the coming year. We take this information and put it into our annual State of Performance...

2017: The REAL Year of Attribution

Nearly 60 percent of Marketers Plan to Change their Attribution Model in 2017 Download our 2017 State of Performance Marketing Report I’m often asked, “What will be the header bidding of 2017?” Now I know my answer to that question. For several years, industry experts...

[Interview Series]: The Importance of D&I in Tech

As we all know, diversity and inclusion (D&I) is a hot topic of conversation. It’s a motivating factor behind surveys, data, articles, lawsuits, and actions that make our workforce diverse and inclusive. In the fields of AdTech & STEM especially, initiatives are being built in...

Series: Tech Women of AdRoll

When I first joined the tech industry, I was unaware of the lack of diversity in the space—particularly the small number of women in tech. During my time at AdRoll, I have had the amazing opportunity to meet and work with some of the most...