Thought Piece

Rebalancing Privacy and Precision on the Open Web – Part 1

Since January 2020, when Google announced their intention to stop supporting third-party cookies by 2022 in their Chrome browser, there have been numerous articles, public statements, and market reactions. As a significant participant within the AdTech ecosystem, NextRoll made a conscious decision to stay largely...

Rebalancing Privacy and Precision on the Open Web – Part 2

In our Part 1 blog post, we established a way to understand the open web landscape, and what was changing, and why. In this Part 2 blog post, we outline the NextRoll position on the nature of this change to the open web, and how...