Thought Piece

How NextRoll is Supporting Our Rollers During the COVID-19 Pandemic

Our Rollers (employees) are the most essential “ingredient” to our success and culture. This pandemic is like nothing any of us have been through before. So, as we navigate this time with our Rollers, we want to ensure they are being supported… but we can’t...

プログラマティックの実情 [Vol.1] 〜リターゲティングが得意なこと?

(日本語ブログはこのあとすぐ→) Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it...

Is Marketing Attribution Making a Difference for Your Organisation?

In the past, marketing attribution used to be a much simpler proposition – with the understanding that the last click was the point in which, say, interest turned into a buying decision. However, device proliferation means that it’s increasingly challenging to gauge at which points...