Best Practices

The Best Influencer Marketing Strategies for Holiday Success

The holidays are a very lucrative—but also competitive—time of year for brands. Marketers are in a frenzy to finalize their creative and prepare months-long campaigns to help their businesses meet year-end sales goals. Which naturally begs the question: If every brand is aiming to drive large...

AdRoll for Instagram Beta: Picture Perfect Marketing

It’s appropriate that it’s #tbt on the day we announce AdRoll’s integration with another new and exciting inventory source. One of our core objectives is to help marketers leverage their customer data across devices and inventory sources, and we’re pleased to have a track record...

Social media marketing trends: Q&A with Sprout Social

Andrew Caravella, VP of Marketing at Sprout Social, gives some insights on what brands need to be doing to optimize their social strategies. Tune into our joint webinar March 12 for more great tips and best practices for crafting a more prosperous social presence. What’s the biggest...

[Infographic] Mobile and social: The ultimate in teamwork

Even though marketers tend to discuss social and mobile as separate things, customers don’t draw the same distinction. People are far more likely to check their favorite social platform from a mobile device, and social media apps are some of the most popular ways to...

Leveraging Behemoths: Standard Web Retargeting vs. Facebook Exchange (FBX)

How does standard web retargeting stack up against Facebook Exchange (FBX)? CLICK ON INFOGRAPHIC TO EXPAND Facebook Exchange (FBX) was, without doubt, the hottest thing that launched in online advertising in 2012. It opened up Facebook’s massive audience and ad inventory to programmatic buying, specifically...