Best Practices

Choosing the Right Bidding Method for Search

Search marketers are all familiar with the method of cost-per-click bidding to indicate the most they’re willing to pay for a click in the auction, but may not be familiar with the nuances of other bidding strategies and terms. Aligning your bid strategy with your...

Improve Search Ad Performance with Ad Extensions

Over the years, ad extensions have proven to be simple and effective ways of increasing performance with relatively little effort. Ad extensions work by either appending search ads with additional information, or by allowing users to interact with ads in different ways, such as displaying...

5 Spring Cleaning Tips for Your SEO

Today’s post comes from Gracelyn Tan. Spring may not be here quite yet, but it’s never too early to get a head start on spring cleaning, especially in terms of SEO. Since SEO changes take time to show results, making the changes now ensures that...

Top Tips for Startup Marketing

Last night, I participated in a TechCrunch Meetup panel on “Marketing for Startups“, hosted and moderated by the folks at EFactor. Other than myself, the Director of Marketing at AdRoll, the panel participants talking about startup marketing included Lisa Abramson, director of marketing at Rhythm;...