Best Practices

Choosing the Right Bidding Method for Search

Search marketers are all familiar with the method of cost-per-click bidding to indicate the most they’re willing to pay for a click in the auction, but may not be familiar with the nuances of other bidding strategies and terms. Aligning your bid strategy with your...

Improve Search Ad Performance with Ad Extensions

Over the years, ad extensions have proven to be simple and effective ways of increasing performance with relatively little effort. Ad extensions work by either appending search ads with additional information, or by allowing users to interact with ads in different ways, such as displaying...