Trends
May 7, 2015
Category: Trends
A Refresher Course in Retargeting
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We all know that retargeting works: 92% of marketers compare retargeting favorably to search, and 92% say that retargeting performs the same as or better than other display campaigns. But how, exactly, does it do that magic? What is retargeting? Retargeting lets you selectively advertise...
Apr 7, 2015
Category: Best Practices
Advanced Segmentation Strategies to Organize User Intent
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Basic URL segments—based on specific pages users visited on your website—are easy to build, and a simple way to organize user intent to deliver targeted ads. But there may be certain cases in which your website doesn’t cater to URL segmentation, or you want to...
Apr 2, 2015
Category: Best Practices
Q&A: Wpromote CEO Michael Mothner’s Top Tips for Display
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What influences customers more—search or display advertising? It can be challenging to determine the right mix, and even more challenging to attribute credit correctly. Michael Mothner, Co-founder and CEO of Wpromote, joined us recently in our webinar, 10 Tactics to Marry Search and Display, to share...
Mar 19, 2015
Category: Trends
How Japan is Embracing Retargeting
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In markets around the world, retargeting has been helping marketers make the shift from traditional trial-and-error programs to real-time programmatic campaigns. But how can it serve the unique needs of Japanese advertisers? We partnered with third-party research firm Qualtrics to survey 200 professional Japanese marketers,...
Mar 9, 2015
Category: Trends
11 Ad Tech Terms Everyone Should Know
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Ad tech has a lot of highly specialized terms—some that may even mean different things in other industries. Since life is so much easier when you get a handle on your acronyms, here are a few key terms that will help you out: CPA: cost...
Feb 24, 2015
Category: Trends
[Infographic] Retargeting trends: The coming age of bionic marketers
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The best marketers supplement their human insight and industry expertise with split-second machine learning and programmatic bidding. With advertising technology advancing at a rapid rate and consumer buying habits becoming increasingly complex, what’s next for the industry? We invited some thought leaders to weigh in...
Feb 4, 2015
Category: Trends
[Infographic] Mobile and social: The ultimate in teamwork
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Even though marketers tend to discuss social and mobile as separate things, customers don’t draw the same distinction. People are far more likely to check their favorite social platform from a mobile device, and social media apps are some of the most popular ways to...
Jan 29, 2015
Category: Trends
The rise of the European programmatic marketer
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Retargeting may have started as a niche marketing strategy designed to drive sales, but European marketers are discovering new ways to use retargeting and programmatic marketing to hit every goal from brand awareness to greater customer insight. So how exactly are European marketers using retargeting...
Jan 27, 2015
Category: Trends
Personalized Retargeting for the Full-funnel
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Users reveal a lot about their preferences as they browse the web—in the sites they visit, pages they scroll through, and search terms they enter as they surf online. With retargeting, marketers can see how a customer interacts with their site, identify that customer’s intent,...
Dec 16, 2014
Category: Trends
State of the Industry: The past, present and future of retargeting according to 1,000 marketers
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The marketing industry has changed dramatically over the past 10 years. Media buying has evolved from upfront buys and guess-and-check optimization to real-time programmatic campaigns that leverage machine learning to improve ROI. Retargeting was at the center of this shift and became a breakout tactic by...
Jul 29, 2014
Category: Trends
Retargeting on Facebook by the Numbers 2014
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Retargeting on Facebook has been a huge hit, and has become a must-have component of any business’s performance marketing strategy. When Facebook first launched News Feed ads on Facebook Exchange (FBX) last summer, it gave advertisers a new way to execute high-performance retargeting campaigns on a...
May 30, 2014
Category: Product
Deciphering Retargeting on Facebook: FBX & WCA
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Retargeting on Facebook has been a huge hit over the past 18+ months with advertisers adopting in droves and folding it into their broader, always-on retargeting programs. Recognizing these impressive adoption rates, Facebook now offers two ways for marketers to retarget their website audiences on...