Product

How Do You Predict a New Customer?

Marketers know that bringing in new customers is crucial to growing revenue, yet there are thousands of potential customers who haven’t seen your site. How do you reach out to a prospect before they know even know they’re interested? AdRoll Prospecting predicts new audiences with...

AdRoll Prospecting is Now The World’s Largest Opt-in Advertiser Data Co-op

Customer acquisition is a catch-22. You can get great reach by blasting digital ads, but often at the expense of performance and finding highly vetted people. Our goal with AdRoll Prospecting is to give advertisers high performing audiences at scale. It all starts with quality...

You’re Getting New Prospects—But Who Are They, Really?

Marketers are obsessed with customer insights. In the hunt to understand who’s visiting our site and buying our products, we perform a variety of time-consuming and complicated tasks—everything from coordinating focus groups to conducting surveys. We do this research not just to understand our existing...

The sharing economy moves to digital advertising

Data sharing co-ops are emerging in digital advertising… but are you surprised? Advertising co-ops are nothing new – we’ve seen them in advertising for years. According to the IAB, co-ops date back to the 19th century. These early co-ops were agreements between manufacturers and retailers...

What you’re missing with behavioral targeting

For a long time, advertisers have relied on traditional behavioral targeting to reach new customers. As marketing technologies improve, more businesses are turning to predictive audience targeting, fueled by customer intent data, to drive higher performance by more accurately identifying users that are most likely...

How are marketers finding new customers?

New customer acquisition is undoubtedly important for digital marketers, and we wanted to better understand how advertisers are approaching it. We surveyed advertisers across industries to see what tactics they’re using to drive new customers, which channels deliver the strongest performance, where budget is being...

Introducing AdRoll Prospecting and the IntentMap™, an Entirely New Way to Do Customer Acquisition

Finding new customers online is hard. Existing tools are expensive, complicated, or even worse, a total black box. Factor in the cost of targeting data and accessing large scale audiences, and there are virtually no good, cost-effective options to attract new customers. Until now. I’d...