Product

Innovating on Transparency

At AdRoll, transparency has always been a core value. This value shapes day-to-day interactions within the company, and it guides us as we build products for our customers. Transparency matters. And the recent news regarding litigation between two of our respected competitors highlights why. Recently,...

AdRoll Shortlisted for Best Retargeting Campaign in 2016 European Performance Marketing Awards

AdRoll are delighted to be shortlisted for Best Retargeting Campaign for our work with Virtua and Nestlé Shop as part of PerformanceIN’s European Performance Marketing Awards. We are in great company with so many well known brands and some of the finest examples of performance...

[UK] Keeping an eye on the future at IAB Digital Techfronts

This year, for the first time, nearly 60% of UK display advertising is expected to be programmatic, according to eMarketer—and next year, more than 50% of all media ad spend in the UK will be digital, according to a study by Carat. Clearly, media agencies...

Tuning your Bids with Beethoven, the newest version of BidIQ™

Like a master composer relentlessly perfecting a symphony, AdRoll is continuously improving its proprietary bidding algorithm, BidIQ, to deliver pitch perfect results for customers. The latest version of BidIQ, code-named Beethoven, incorporates hundreds of new attributes to our model, driving more accurate performance predictions, and...

Intent Data: How to define, collect, and use

We all know there is no shortage of data for marketers. Data provides realms of useful insights around customer behavior and habits. But what should be a focus, and how do marketers uncover the gold nuggets? To begin, look within… Not all data is created...

Testing Success: White Plum’s Data-driven Campaign Optimization

When data-driven marketers want to develop better strategies, they turn to A/B testing. We chatted with Sean Switzer, CMO at apparel brand White Plum, about how the company has used insights and learnings from A/B testing to help drive their marketing strategy.  What advice would...

How full is your marketing funnel?

Let’s face it: the challenges that marketers confront today in an ever-diversifying media landscape are only getting more complex. Prospective consumers shift between media channels like search, email, apps, and the web in real-time, navigating marketing messages from various brands throughout. They increasingly turn to social...

Dynamic Ads, Solid Performance

Like the classic little black dress, personalized advertising is always in style. Over the past few months, we’ve been hard at work making our dynamic ads product more beautiful and powerful than ever. With the recent explosion in online advertising, today’s consumers are exposed to an...

Digging Deeper into our Infographic Data

Revisiting our Facebook Exchange v. standard web retargeting research Facebook Exchange (FBX) was quite possibly the most significant announcement in the online advertising world last year. Fast forward six months, and we now have over 700 customers running ads on FBX — more than half...

Guest Post: Why is Conversion Optimization so Important?

By: Cameron Hendrick of Endai Worldwide Our friends at AdRoll have been kind enough to offer us a guest blogging spot, so we’re going to spend some time talking about what’s on the other side of that display ad: site optimization for conversion. Website conversion...