Best Practices

Full-Funnel Marketing Strategies with AdRoll

The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...

Rekindle Your Retargeting: Tactics to Fire Up Your Ad Campaigns

So you’ve launched your retargeting campaign, optimized for performance, and the results are looking good. Now it’s time to see what other advanced retargeting tactics can do for your brand. Here are a few options that you might not have considered: Pair your CRM with retargeting...

Optimization Tactics That Work

You keep your retargeting programs on track by measuring campaign metrics: CPA, CPC, ROI, and more. Hit those campaign goals with these optimization tactics: Personalized messaging and creative Most popular ad sizes on mobile and web. Effective ad campaigns count on great creative. But be careful:...