Best Practices

4 No-fuss ways to optimize mobile for the holidays

The holiday season is a few months away, but we know it’s already top-of-mind for marketers. Here are 4 no-fuss ways to make your advertising mobile-friendly. 1. First thing’s first- make sure your account is set up to capture new mobile users. Placing the AdRoll pixel...

What Mobile-first really means for marketers

The amount of time consumers spend on mobile is growing fast. According to eMarketer, mobile is second only to television for total media consumption time spent. Mobile now makes up a staggering 33% of global web traffic, and it’s estimated that two-thirds of all digital...

Verizon Buys AOL for $4.4 Billion: Bloomberg West

This week, the nation’s biggest wireless operator, Verizon, announced a $4.4 billion deal to acquire AOL. The AOL acquisition gives Verizon two key technologies: a video streaming service and mobile advertising capabilities. AdRoll CEO Aaron Bell joined NewCo CEO John Battelle on Bloomberg West TV yesterday...

A Refresher Course in Retargeting

We all know that retargeting works: 92% of marketers compare retargeting favorably to search, and 92% say that retargeting performs the same as or better than other display campaigns. But how, exactly, does it do that magic? What is retargeting? Retargeting lets you selectively advertise...

Why Mobile Matters for UK Marketers

Mobile is a huge opportunity for UK marketers, but most have yet to crack the code on how exactly to market on mobile. Less than 30% of total digital ad spend went toward mobile in the UK last year, despite the fact that consumers spend...

[Infographic] Mobile and social: The ultimate in teamwork

Even though marketers tend to discuss social and mobile as separate things, customers don’t draw the same distinction. People are far more likely to check their favorite social platform from a mobile device, and social media apps are some of the most popular ways to...

Three Key Tips for Mastering the Multi-screen World

Below is an expert of an article originally appearing in Ad Tech Press. See the original article here. Over 65% of transactions today are started on one device and finished on another. This is a profoundly different world marketers live in now compared with only a few...

A holistic approach to mobile and desktop retargeting

Advertisers typically view their mobile and desktop campaigns as two distinct strategies with different goals and success metrics that need to be analyzed separately. But if we dig deeper, we find that a holistic, cross-device view delivers the greatest ROI. Customer behavior isn’t as simple...

[Webinar] Reaching Your Customers in a Multiscreen World

This week is Advertising Week NYC, one of the most exciting events in the advertising industry. The expo floor is buzzing about topics like social media, beacons, video, and—of course—mobile. In 2014 alone, adults in the US will purchase over $110 billion directly through mobile...

Mobile Retargeting: The Hottest Tool for The Performance Marketer

AdRoll’s recent “Retargeting on Facebook by the Numbers 2014” report confirmed that retargeting in Facebook’s News Feed on mobile is a cost-efficient and effective performance marketing tool. While mobile has been a hot topic among advertisers for years, now the numbers are really starting to...

Mobile Targeting Has Finally Arrived

This month, the iPhone celebrates its 7th anniversary of being introduced to the world. It’s incredible to look back and recall the pre-smartphone era when we couldn’t pay bills while standing in line for coffee, comparison shop while on-the-go, or otherwise instantly access information on...

Retargeting Across Devices Just Got Easier

Numerous crazy industry insiders have predicted 2014 will be the year of mobile, and we couldn’t agree more. So today we are excited to announce the first of many product advancements designed to help marketers solve the new challenges presented by a multi-screen world. Over...