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2017: The REAL Year of Attribution

Nearly 60 percent of Marketers Plan to Change their Attribution Model in 2017 Download our 2017 State of Performance Marketing Report I’m often asked, “What will be the header bidding of 2017?” Now I know my answer to that question. For several years, industry experts...

Mobile Targeting Has Finally Arrived

This month, the iPhone celebrates its 7th anniversary of being introduced to the world. It’s incredible to look back and recall the pre-smartphone era when we couldn’t pay bills while standing in line for coffee, comparison shop while on-the-go, or otherwise instantly access information on...