Best Practices

One simple solution to a more successful holiday season

For many marketers, advertising for the holidays doesn’t really get off the ground until Black Friday, or even later. But every savvy marketer knows that campaigns should really get up and running months before December rolls around. We wanted to help prove this point to...

Full-Funnel Marketing Strategies with AdRoll

The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...