Thought Piece

The 3 Most Important KPIs For SDR Awesomeness

In B2B sales, it’s easy to become overwhelmed with various metrics and key performance indicators. These include KPIs like the number of calls made, open rate, total pipeline generated, the number of minutes talking with a prospect, and so on. As a result, it can...

Full-Funnel Marketing Strategies with AdRoll

The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...