Trends

What you’re missing with behavioral targeting

For a long time, advertisers have relied on traditional behavioral targeting to reach new customers. As marketing technologies improve, more businesses are turning to predictive audience targeting, fueled by customer intent data, to drive higher performance by more accurately identifying users that are most likely...

Intent Data: How to define, collect, and use

We all know there is no shortage of data for marketers. Data provides realms of useful insights around customer behavior and habits. But what should be a focus, and how do marketers uncover the gold nuggets? To begin, look within… Not all data is created...