Best Practices

One simple solution to a more successful holiday season

For many marketers, advertising for the holidays doesn’t really get off the ground until Black Friday, or even later. But every savvy marketer knows that campaigns should really get up and running months before December rolls around. We wanted to help prove this point to...

The Best Influencer Marketing Strategies for Holiday Success

The holidays are a very lucrative—but also competitive—time of year for brands. Marketers are in a frenzy to finalize their creative and prepare months-long campaigns to help their businesses meet year-end sales goals. Which naturally begs the question: If every brand is aiming to drive large...

39 e-commerce stats you need to know before the holidays

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign...

19 Inspiring Holiday Marketing Tips

For retail marketers, the holidays always come early. Summers brings holiday strategy planning, where new marketing ideas are tested, and last year’s learnings are applied to this year’s game plan. To make the most of the increasingly popular and lucrative winter holiday shopping, retailers typically...

4 No-fuss ways to optimize mobile for the holidays

The holiday season is a few months away, but we know it’s already top-of-mind for marketers. Here are 4 no-fuss ways to make your advertising mobile-friendly. 1. First thing’s first- make sure your account is set up to capture new mobile users. Placing the AdRoll pixel...