Best Practices

5 High-return Tips for Tax-season Campaigns

The financial service industry invests $2.7 billion in online display advertising. In the past year we’ve seen a 30% increase in the total number of financial services clients that have adopted retargeting. While more finance advertisers now recognize the value of online display for reaching...

Retargeting is Booming in the Financial Services Industry

Advertising spending in paid digital media by the US financial services industry will rise to $7.38 billion by 2017, according to a recent eMarketer report. The study goes on to forecast, “Between 2012 and 2017, industry spending will experience a 9.9% compound annual growth rate.”...

A Look at TradeGecko’s Retargeting Success

TradeGecko is an online inventory management software designed to be the day-to-day administration system for wholesalers and distributors. Due to the online nature of their business, they have an impressive global customer base from over 60 countries. TradeGecko uses our platform to reach out to...

Five Tips to Enhance Financial Retargeting Campaigns

This week, the AdRoll team is headed to the Practitioners Symposium and Tech+ Conference in Las Vegas. The three-day conference is geared towards finance industry professionals interested in learning about tech solutions. A major focus of the conference will be how the dramatic shift towards...