News

FBX to Close in November—AdRoll Campaigns on Facebook Will Continue As Usual

Earlier today, Facebook announced that it would be closing Facebook Exchange (FBX), its real-time bidding inventory. While FBX will be sunsetting November 1, 2016, AdRoll clients will not have to take any action, and your campaigns will continue to run as normal. FBX was a...

Deciphering Retargeting on Facebook: FBX & WCA

Retargeting on Facebook has been a huge hit over the past 18+ months with advertisers adopting in droves and folding it into their broader, always-on retargeting programs. Recognizing these impressive adoption rates, Facebook now offers two ways for marketers to retarget their website audiences on...

Facebook Exchange News Feed by the Numbers

In-Depth Report of 547 Advertisers and over 1 Billion Impressions Provides the Most Detailed Look at News Feed Retargeting to Date Download the full report here. Innovative companies disrupt their industries, but the most innovative companies aren’t afraid to disrupt themselves. By adding premium News...

Top Verticals on Facebook Exchange (FBX)

Today’s post originally appeared on FBPPC.com yesterday.  Facebook’s oft-publicized reach is undoubtedly impressive – over 1 billion people use the site each month. What’s arguably more impressive though is the time that each of those users spent scoping their friends’ profiles, pictures and recent check-ins....

We’re Retargeting You: A Look at Our Retargeting Campaigns

Well, when you’re a retargeting company, retargeting is THE most important marketing channel you have. If you’ve visited our site in the past, you’ve, more than likely, seen our own retargeting in action. Over the past couple of years, retargeting has emerged as an important...

Facebook Exchange (FBX) Webinar Next Week!

The launch of Facebook Exchange (FBX) earlier this year made great waves in the online advertising world. We’ve covered its launch and early success, developed cutting-edge technology customized for the platform, and even highlighted best practices for businesses both big and small. Haven’t had time...

Re-Engage Potential Customers with Facebook Exchange (FBX)

Today’s post originally appeared on Miva Merchant’s blog on Tuesday, November 6th.   What is it? Why should I use it? Earlier this year, Facebook began Beta testing and launched its new advertising platform, Facebook Exchange (FBX), with a few select technology companies. For the...

Dynamic Ads on Facebook Exchange (FBX) See Click-Through Rates Double

Here at AdRoll, we believe the more personalized the advertising, the better the performance. Our goal is to make personalized advertising easy and intuitive for every brand — no matter the size. This approach gives smaller brands access to this powerful technology for the first...

Rollin’ out Retargeting on Facebook Exchange (FBX)

Here at AdRoll, we strive to build marketing technology that is not only powerful and effective, but also a delight to implement and use. Recently, we had the opportunity to apply this philosophy to one of the most exciting developments in the digital advertising space...