Best Practices

Best Practices: 5 Great Ways to Use Follow-Up Emails in SendRoll

Have you ever noticed that visitors will frequently come to your site but leave without purchasing anything? A common concern for marketers is how they convince these visitors to come back. One way to do this is to retarget them with relevant ads in various...

5 Reasons Your Email Subscribers Are Not Converting (and How to Change That)

After speaking with dozens of marketers about their email marketing performance, I’ve pinpointed five reasons why emails don’t convert.