Best Practices

Email marketing that drives results

Email remains one of the best digital channels for return on investment (ROI). A study by Econsultancy found that the revenue generated from email marketing is rising—with 68% of companies ranking email as the best channel for ROI. These results aren’t that surprising. On average...

What is Email retargeting?

If you’re a marketer that’s responsible for growing your business, you’re likely faced with endless options or tools that promise to help. To evaluate these tools, it’s important to understand how they might be defined differently. In this post, we’ll look at email retargeting specifically....