Customer Corner

[Customer Corner] 5 Retargeting Tips for Education Marketers

A robust retargeting campaign is essential for all digital advertisers, but for education marketers this is even more critical. Because the decision process for prospective students to select a school is lengthy, staying top of mind during the consideration phase is key to converting them...

3 Top Tips for Branding in Education

Branding in education is based on aspects of experience, community, and future employability. Capturing the indelible connection between student and service has historically posed a challenge. For decades, rudimentary channels such as brochure distribution remained the status quo, while the early 2000s witnessed a shift...

Top Verticals on Facebook Exchange (FBX)

Today’s post originally appeared on FBPPC.com yesterday.  Facebook’s oft-publicized reach is undoubtedly impressive – over 1 billion people use the site each month. What’s arguably more impressive though is the time that each of those users spent scoping their friends’ profiles, pictures and recent check-ins....