Thought Piece

How AdRoll cut our retargeting CPA in half using Dynamic Ads for B2B

Working at AdRoll has many perks. From Monday night dinners and monthly wine tastings, to team outings and the obligatory ping-pong tables—the list is pretty long. But one of my favorite perks as a member of AdRoll’s marketing team, and as a certified digital marketing...

3 Ways to Boost Your Facebook Ad Performance

It’s well known that Facebook can be a fantastic place to connect with your audience. But how do you make the most of each Facebook campaign to do so? For many brands, having access to 1.18 billion daily active users and several ad types can...