Thought Piece

How AdRoll cut our retargeting CPA in half using Dynamic Ads for B2B

Working at AdRoll has many perks. From Monday night dinners and monthly wine tastings, to team outings and the obligatory ping-pong tables—the list is pretty long. But one of my favorite perks as a member of AdRoll’s marketing team, and as a certified digital marketing...

Performance-boosting Dynamic Product Ads Available for Shopify Users

No two shoppers are the same. Why then, should different shoppers see the same ads? Dynamic product ads allow advertisers to create relevant, custom ads based on each site visitors’ shopping behavior—at scale. Starting today, Shopify customers can launch these ads on Facebook—the largest social...

Drive cross-device conversions with dynamic carousel ads on Facebook

When it comes to engaging with your customers through digital marketing, you don’t want to miss your chance when you have their attention. Getting the relevant products in front of your customer when he or she is already engaged with content can be difficult, especially...

3 tips for Dynamic Retargeting on Facebook

Are you using dynamic ads in your retargeting campaigns? If not, you could be missing out. AdRoll advertisers who use dynamic creatives, personalized product recommendations based on browsing behavior, see up to a 115% increase in CTR and 44% lift in ROI. Now that Facebook...