Best Practices

5 B2B Marketers Share Their Biggest Challenges

The B2B marketplace is vast, has many different players, and isn’t getting less crowded any time soon. As a result, B2B marketers need to find ways to strategically differentiate their brands. Luckily, there are many tools available to do so. “B2B marketers have not only...

Email marketing that drives results

Email remains one of the best digital channels for return on investment (ROI). A study by Econsultancy found that the revenue generated from email marketing is rising—with 68% of companies ranking email as the best channel for ROI. These results aren’t that surprising. On average...

Announcing AdRoll’s WooCommerce Integration

Connect Your Store Now At AdRoll, we’re passionate about making advanced marketing tools accessible to online businesses of all sizes—whether it’s for an independent jewelry store or a global electronics brand. That’s why we built an integration for WooCommerce, the popular e-commerce platform that powers...

Challenges and Opportunities for Gaming Marketers in 2016

The gaming industry has undergone a huge shift over the past decade. From brick-and-mortar locations to a predominantly online marketplace, the industry has reinvented itself. As new technologies are created and a shift to mobile is emerging, game marketers need to be smarter than ever...

AdRoll’s dmexco Survival Guide

When: September 14 & 15 2016 Where: Cologne, Germany Europe’s largest digital marketing conference, dmexco, returns this September with the world’s leading marketing tech companies descending on Cologne for a jam-packed few days. AdRoll will be rollin’ in too, and as dmexco veterans, we’ve put...

The advantages of A/B testing email retargeting campaigns

We’re happy to announce that we now support A/B testing emails on SendRoll. Here, we answer a few questions to help marketers A/B test their SendRoll campaigns to achieve maximum success. What is A/B testing and why should I run an A/B test on my emails?...