Customer Corner

[Customer Corner] How Food Tech Startup, Freshly, Is Able to Scale Rapidly Despite Industry Challenges (Part 1)

Do you have a sweet tooth? Or love to buy the latest cosmetics? With the rise of subscription-based companies selling everything from cookies to beauty products, it’s easy to find a service that fits your needs. For this industry one of the hottest trends is...

Full-Funnel Marketing Strategies with AdRoll

The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...

[Customer Corner] Lessons in Digital Acquisition at Lending Club

AdRoll sat down with Megan Lookabaugh, Senior Marketing Manager at Lending Club, to discuss her role, the challenges for finance marketers, and her tips for marketing success. AdRoll: Tell us about your role at Lending Club. What does a day in the life of a...

[Customer Corner] Campaign Monitor’s Head of Organic Demand Generation Talks Challenges, Partnerships & Tips

AdRoll: Tell us about Campaign Monitor. Samantha: Campaign Monitor is easy-to-use, professional-grade email marketing and automation for today’s fast-growing businesses. Our software is used by over 2 million people at 200,000 businesses around the world. AdRoll: Describe a day in the life of the “‎Head...

No clicks on your first email? Send a series of follow-up emails with SendRoll!

Try follow-up emails in SendRoll today! Sometimes, your subscribers need a little extra nudge. So why not reach them where they spend most of their day online—their inbox? Our email retargeting tool, SendRoll has been helping businesses extend their retargeting campaigns to the inboxes of...

[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 2)

Infusing Predictive Insights into ABM Prospecting When it comes to our account-based marketing (ABM) strategy specifically, retargeting is a valuable channel for getting the right messages in front of our top prospects. However, in the past, I have struggled to find the right approach for...

Attribution Checklist – 10 Things You Need to Do Now

Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK and Germany. Unify your data points in one platform to gain a holistic view Forming a...

[Germany] Attribution Checklist – 10 Things You Need to Do Now

Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK, France and Germany. Unify your data points in one platform to gain a holistic view Forming...

Attribution Checklist – 10 Things You Need to Do Now

Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK, France and Germany. Unify your data points in one platform to gain a holistic view Forming...

How Data from Other SMBs Can Help Shape Your Holiday Campaigns

Learn more about using data to shape your holiday marketing strategy by joining AdRoll and Springbot for a webinar called “Have Your Best Holiday Season Ever: How Data from Other SMBs Can Help” on October 6th at 2:00pm ET. Save your seat by registering here!...

[Customer Corner] 4 Tips on Increasing Acquisition with Retargeting

Consumer retargeting has been a topic of conversation for years and is now part of the standard marketing technology stack for many B2C companies. For the B2B industry, however, there has been a slower adoption rate. For some, the challenge has been identifying effective retargeting...

AdRoll’s newest inventory source: email

If you’re in charge of attracting and eventually converting new customers, there is a high chance that you’re inundated with a variety of strategies and options to maximize ROI. However, managing these efforts across different tabs and vendors can be extremely time-consuming and inefficient. Today,...