Customer Corner

[Customer Corner] B2B Demand Generation with ProsperWorks

50% of CRMs fail because of a lack of adoption. ProsperWorks is the first solution to solve this by delivering a CRM that’s intuitive, easy-to-use, and seamlessly integrated with G Suite. They believe that CRMs should give more to users than they take. So, they...

[Customer Corner] Campaign Monitor’s Head of Organic Demand Generation Talks Challenges, Partnerships & Tips

AdRoll: Tell us about Campaign Monitor. Samantha: Campaign Monitor is easy-to-use, professional-grade email marketing and automation for today’s fast-growing businesses. Our software is used by over 2 million people at 200,000 businesses around the world. AdRoll: Describe a day in the life of the “‎Head...

Marcus Akerland on Demand Generation, Using AdRoll to Promote AdRoll, and Boosting Upper-Funnel Traffic

We sat down with Marcus Akerland, a member of AdRoll’s digital marketing team, to discuss his experience managing lead-acquisition campaigns in the B2B space, the marketing channels he uses, and his golden rule of digital marketing. AdRoll: Tell us about your team at AdRoll. Marcus:...