Thought Piece

Creating Actionable Online Ads for the Holiday Season

Creating Actionable Online Ads for the Holiday Season The biggest sales period of the year is just a few weeks away, and online retailers are busy getting their holiday ad campaigns in order. With what is now known as the ‘Amazon effect,’ this year’s competition...

[Customer Corner] 5 Attribution models for small businesses and how to use them

What does your small business know about assessing attribution? The answer, hopefully, is that you’re fairly well versed in it. Attribution allows you to assign credit to the different marketing touches that influenced your customers to complete a conversion action—such as product purchases, demo requests,...

Q&A with Emily Panzer of Jonathan Adler

Big data has caused big changes in the world of marketing- from predictive analytics to real time personalization, marketing has involved into both a creative and scientific effort. Advertisers today needs to leverage both aspects to create a balanced and effective ads for a modern...

Tuning your Bids with Beethoven, the newest version of BidIQ™

Like a master composer relentlessly perfecting a symphony, AdRoll is continuously improving its proprietary bidding algorithm, BidIQ, to deliver pitch perfect results for customers. The latest version of BidIQ, code-named Beethoven, incorporates hundreds of new attributes to our model, driving more accurate performance predictions, and...

Q&A with CTO Valentino Volonghi: Big plans for big data

AdRoll CTO Valentino Volonghi gets real about AdRoll’s plans for big data. Q: When did you start working at AdRoll, and what had you been doing before then? VV: In 2006, I moved to the US from Italy to work on AdRoll’s real-time bidding algorithm....

Around the World in 100 Milliseconds or Less

Last week, AdRoll CTO Valentino Volonghi spoke at Amazon Web Services AWS Summit on how we’ve used AWS technologies and innovations to help scale our business worldwide. Check out the video and Valentino’s commentary below: AdRoll is a marketing platform that helps businesses of all sizes,...

Real-Time With AdRoll CTO Volonghi On RTB’s Tech & Growing Data Pool

Recently, AdRoll CTO Valentino Volonghi sat down with MediaPost‘s Tyler Loechner for a Q&A in the series Real-Time Daily. Below is an exceprt of the article that appeared in MediaPost November 17, 2014. Find the original article here:  Real-Time Daily spoke with Valentino Volonghi, chief technology officer of AdRoll, a large...

AdRoll puts the “P” in big data: processing Petabytes

The advertising industry has undeniably become a data play, as consumers are generating valuable data with every digital interaction. We hear buzzwords like “big data,” “machine learning” and “real-time algorithms,” but little about how these puzzle pieces fit together to help marketers achieve their business...