News

AdRoll Shortlisted for Best Retargeting Campaign in 2016 European Performance Marketing Awards

AdRoll are delighted to be shortlisted for Best Retargeting Campaign for our work with Virtua and Nestlé Shop as part of PerformanceIN’s European Performance Marketing Awards. We are in great company with so many well known brands and some of the finest examples of performance...

[Australia] Capturing Online Attention—The Importance of Multi-channel Display Marketing

The time we spend online is spread across multiple devices, whether on our work computers reading the news or our smartphones scrolling through updates on Facebook’s app. It’s been well documented that we’re shifting our attention from device to device throughout the day. This cross-device reality...

AdRoll’s Cross-device Functionality Unifies Fragmented Customer Journeys

We’ve been hard at work developing a cross-device solution that better understands who’s who as users interact with a brand across multiple devices.

4 No-fuss ways to optimize mobile for the holidays

The holiday season is a few months away, but we know it’s already top-of-mind for marketers. Here are 4 no-fuss ways to make your advertising mobile-friendly. 1. First thing’s first- make sure your account is set up to capture new mobile users. Placing the AdRoll pixel...

Three Key Tips for Mastering the Multi-screen World

Below is an expert of an article originally appearing in Ad Tech Press. See the original article here. Over 65% of transactions today are started on one device and finished on another. This is a profoundly different world marketers live in now compared with only a few...

A holistic approach to mobile and desktop retargeting

Advertisers typically view their mobile and desktop campaigns as two distinct strategies with different goals and success metrics that need to be analyzed separately. But if we dig deeper, we find that a holistic, cross-device view delivers the greatest ROI. Customer behavior isn’t as simple...

[Webinar] Reaching Your Customers in a Multiscreen World

This week is Advertising Week NYC, one of the most exciting events in the advertising industry. The expo floor is buzzing about topics like social media, beacons, video, and—of course—mobile. In 2014 alone, adults in the US will purchase over $110 billion directly through mobile...

Mobile Targeting Has Finally Arrived

This month, the iPhone celebrates its 7th anniversary of being introduced to the world. It’s incredible to look back and recall the pre-smartphone era when we couldn’t pay bills while standing in line for coffee, comparison shop while on-the-go, or otherwise instantly access information on...

Retargeting Across Devices Just Got Easier

Numerous crazy industry insiders have predicted 2014 will be the year of mobile, and we couldn’t agree more. So today we are excited to announce the first of many product advancements designed to help marketers solve the new challenges presented by a multi-screen world. Over...