Best Practices

The most comprehensive guide to holiday planning for retailers

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holiday advertising push” has expanded substantially. While these retail days have helped distribute the holiday rush across a longer period of time, they’ve...

AdRoll + HubSpot: MarTech? いえ、Mad-Tech時代がやってきた

(日本語ブログはこのあとすぐ→) A marketer’s customer data is their most valuable asset. We know from working with over 25,000 marketers, though, that this customer data often lives in disparate places—like lead-generating advertising and marketing automation software—and is greatly underutilized, too Click here for the full post in English. 皆さんご存知の通り、企業が持っている顧客データは最も価値あるマーケティング資産です。...

AdRoll + HubSpot: Making the Age of Mad-Tech a Reality

A marketer’s customer data is their most valuable asset. We know from working with over 25,000 marketers, though, that this customer data often lives in disparate places—like lead-generating advertising and marketing automation software—and is greatly underutilized, too. We’re making it easier to connect the dots...

AdRoll Shortlisted for Best Retargeting Campaign in 2016 European Performance Marketing Awards

AdRoll are delighted to be shortlisted for Best Retargeting Campaign for our work with Virtua and Nestlé Shop as part of PerformanceIN’s European Performance Marketing Awards. We are in great company with so many well known brands and some of the finest examples of performance...

AppAnnie、AdRollとMarketo Ad Bridge連携ソリューションを活用し成約率30%アップ

(日本語ブログはこのあとすぐに続きます) It’s been just over a month since we launched our Marketo Ad Bridge integration. But we’ve already started to see amazing results with customers who have taken advantage of the integration to connect their Marketo data to AdRoll retargeting campaigns.  Click here for the full post...

App Annie Drives 30 Percent Incremental Lift in Conversions Through AdRoll’s Marketo Ad Bridge Integration

It’s been just over a month since we launched our Marketo Ad Bridge integration. But we’ve already started to see amazing results with customers who have taken advantage of the integration to connect their Marketo data to AdRoll retargeting campaigns. AdRoll’s Marketo Ad Bridge integration...

MailChimp + AdRoll: Transform Your Email Lists into Retargeting Campaigns

Email is one of the most widely used marketing channels. But what if you could get even more marketing reach — on different channels — from the same email lists? That idea inspired us to integrate with MailChimp, a lead email marketing platform that helps...

Connect your platforms’ pipes with new AdRoll and Marketo Integration

Today we’re announcing a direct integration with Marketo, one of the top marketing automation platforms in the industry. With just a few clicks, you can connect a Marketo account through the AdRoll UI and pull in your existing Marketo email lists. Once synced, the lists...