Product

Reintroducing BidIQ – The Intelligence That Powers AdRoll Campaigns

Artificial intelligence is everywhere—so why isn’t marketing easier? It is, just not for everyone. For many years, only the marketing teams at huge enterprises have been able to reap the benefits. That’s because artificial intelligence, or AI, relies on extremely intelligent technology and mass amounts...

入札アルゴリズム”BidIQ”最新版(モーツァルト)でCPC約25%低減。パフォーマンス、制御性、モバイルリーチ向上を実現

(BidIQ新バージョンに関する日本語ブログはこのあとすぐ→) The goal of our platform has always been to make it easy to launch marketing campaigns that work. And with our newest BidIQⓇ iteration, BidIQ Mozart, we’re taking our campaigns to the next level—with better performance, more campaign control, and greater reach into your customers’ cross-device...

BidIQ Mozart: Intelligence to Bring You Better Performance, Control, and Mobile Reach

The goal of our platform has always been to make it easy to launch marketing campaigns that work. And with our newest BidIQⓇ iteration, BidIQ Mozart, we’re taking our campaigns to the next level—with better performance, more campaign control, and greater reach into your customers’...

入札アルゴリズム”BidIQ”最新版(ショパン) CPC 35%減でCTRは向上

(日本語ブログ「入札アルゴリズム”BidIQ”の最新版(ショパン)でCPC 35%減」はこのあとすぐに続きます) With our latest version of the BidIQ algorithm, named Chopin, timing is everything. Since our last release, Beethoven, our data science team has been hard at work figuring out the best time to serve an ad to a user, and when it’s the right...

Chopin, the latest BidIQ release, drives 35% lower CPCs

What do master composers and algorithms have in common? They both master the technicality and precision required to make a complex system work seamlessly. With our latest version of the BidIQ algorithm, named Chopin, timing is everything. Since our last release, Beethoven, our data science...

Tuning your Bids with Beethoven, the newest version of BidIQ™

Like a master composer relentlessly perfecting a symphony, AdRoll is continuously improving its proprietary bidding algorithm, BidIQ, to deliver pitch perfect results for customers. The latest version of BidIQ, code-named Beethoven, incorporates hundreds of new attributes to our model, driving more accurate performance predictions, and...