Best Practices

Don’t Get Left Behind: How Healthcare companies can take advantage of digital

There’s a big opportunity for healthcare brands to engage with customers and prospects through digital advertising – but it hasn’t happened, yet. When it comes to digital marketing, industries across the board have been able to take advantage of the powerful platforms and tools that...

3 Top Tips for Branding in Education

Branding in education is based on aspects of experience, community, and future employability. Capturing the indelible connection between student and service has historically posed a challenge. For decades, rudimentary channels such as brochure distribution remained the status quo, while the early 2000s witnessed a shift...

5 High-return Tips for Tax-season Campaigns

The financial service industry invests $2.7 billion in online display advertising. In the past year we’ve seen a 30% increase in the total number of financial services clients that have adopted retargeting. While more finance advertisers now recognize the value of online display for reaching...

Retargeting is Booming in the Financial Services Industry

Advertising spending in paid digital media by the US financial services industry will rise to $7.38 billion by 2017, according to a recent eMarketer report. The study goes on to forecast, “Between 2012 and 2017, industry spending will experience a 9.9% compound annual growth rate.”...

Three Retargeting Must-Haves for Every Automotive Marketer

The auto industry continues to rank among the top spenders when it comes to online and mobile advertising. According to a recent eMarketer report, “the US automotive industry will spend $5 billion in 2013 on paid digital advertising, and that total is expected to rise...

Travel Marketing: A Quick Trip to Success

Navigating the Marketing Waters Successfully marketing a travel product online can come with a number of hurdles. With 61% of users researching their travel plans online, and 51% booking online, brands are constantly vying to stay top-of-mind for consumers. Digital platforms offer marketers, big or...

Could Retargeting Become the Indie Film Industry’s #1 Marketing Tool?

As you may have seen, last week AdRoll announced $15M in new funding from Foundation Capital, Merus Capital and Accel Partners. We also spoke with the media about how we plan to use the new funding, which includes further expansion into verticals like Entertainment —...

Retargeting for Sporting Events and Ticket Sales

With the NBA finals in full swing (c’mon OKC!), it’s a good time to take a look at how retargeting can impact sporting events and ticket sales. Retargeting can be an extremely effective advertising tool for college and professional sports teams, even in the off-season,...

Five Tips to Enhance Financial Retargeting Campaigns

This week, the AdRoll team is headed to the Practitioners Symposium and Tech+ Conference in Las Vegas. The three-day conference is geared towards finance industry professionals interested in learning about tech solutions. A major focus of the conference will be how the dramatic shift towards...

Political Retargeting: Engaging Voters Through Intent Data

The breakout marketing story from the 2008 election was undoubtedly social media — how Obama and McCain leveraged channels like Facebook and Twitter to engage a young demographic of voters as it had never been done before.  While there’s little argument about who leveraged social...

Political Retargeting and the 2010 Elections

For the next month, all advertising channels are going to be filled with the messages of politicians running for elected office throughout the United States, as well as groups in support or opposition to these candidates. Every one of these campaigns either is retargeting, or...

Retargeting: Focus on Conversion

You hear a lot about how retargeting increases conversion, but it’s hard to believe. It’s still display advertising, after all–known more for branding campaigns and awareness raising than for being attributed to conversion. That’s all beginning to change now, with new tracking capabilities and more...