Best Practices

How AdRoll uses AdRoll for Self Promotion

As digital marketers here at AdRoll, we have the privileged position of being completely immersed in the marketing space—we’re digital marketers that use a marketing technology product to market to other digital marketers. How meta. Given our unique position, we’re often asked how we leverage...

[Customer Corner] Driving Conversions and Dropping CPA with Tangible Media

As a digital agency, Tangible Media supports a broad range of clients in a variety of industries. Tangible needed a vendor who could meet their goals at a large scale. The team decided to adopt the AdRoll product suite because of its ability to efficiently...

[Webinar] How to run successful post-holiday campaigns

Sign up for the webinar here! Marketers who aren’t looking beyond November and December for their holiday campaigns may be missing a huge opportunity to continue driving sales in the new year. With CPMs dropping to year-long lows, there’s no better time than after the...

[Customer Corner] Video: Get Personal with Pantheon

We’re proud to present our first in a series of customer videos. In this segment, we feature Pantheon, a platform dedicated to simplifying website hosting and management for businesses. Pantheon has been an AdRoll customer for awhile and has continued to add various products from...

[Customer Corner] Digital Marketing Adventures with Peak Design (Part 2)

To read part 1 of this series, click here. In a Bay Area economy dominated by venture capitalism, Peak Design is unique. Unlike many of their San Francisco-based counterparts, they believe that crowdfunding is the best way to bring new products to life. And who can...

It’s Not Too Late! Launch a SendRoll campaign for the holidays.

The holiday shopping season is in full swing—kicking off last week with Black Friday, Cyber Monday, and Retargeting Tuesday. During this time, we sent about 200K SendRoll emails helping our customers convert site visitors into online buyers.  Because of this, it looks like email marketing...

[Customer Corner] Retargeting for Relevance, Recency, and Renewal

When an ad conveniently reminds you about a dress you’ve been meaning to buy, it can feel like you have your own digital personal assistant. But, when that same ad keeps reminding you about that dress weeks after you bought it, the personal assistant starts...

[Webinar] How to Capture New Leads with Persona-Based Marketing

Register for the webinar here! In order to stay competitive, Pantheon knew they needed to fully detail how different groups of customers convert. With that knowledge, they began running full-funnel marketing campaigns that tailored messaging to various, well-defined buyer personas. And it worked. Join Pantheon’s...

AdRoll celebrates its second year of Bring in your Family Day

At AdRoll, we’re passionate about our core values—and making them actionable. One of these values is wisdom, which is embodied by one of our spirit animals, the owl. Wisdom drives our commitment to hiring great people and helping them grow. Our Rollers have access to...

[Customer Corner] How Food Tech Startup, Freshly, Is Able to Scale Rapidly Despite Industry Challenges (Part 2)

From ordering last-minute lunch online to meal-prepping for an entire week, the way we eat has transformed tremendously. In particular, subscription-based meal services have become game changers, often growing to be the main source of food for avid users. People who consider making a bowl...

[Customer Corner] How Food Tech Startup, Freshly, Is Able to Scale Rapidly Despite Industry Challenges (Part 1)

Do you have a sweet tooth? Or love to buy the latest cosmetics? With the rise of subscription-based companies selling everything from cookies to beauty products, it’s easy to find a service that fits your needs. For this industry one of the hottest trends is...

How AdRoll Has Helped HubSpot Customers Supercharge Their Purchase Funnels

Try AdRoll and HubSpot’s integration today It’s been just a few months since we launched our integration with HubSpot, and we now have more than 700 joint customers—doubling since the June launch. As a HubSpot Connect partner, HubSpot users can directly sync customer data and...