Thought Piece
Feb 14, 2018
Category: Thought Piece
Is your marketing team in a healthy relationship?
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Picture this… You’re sitting at your desk, just churning away on some work that’s been piling up over the last few weeks. You open your email. You see an email from a stranger. What is this? You click on the email. It reads: Hi Ben,...
Jan 17, 2018
Category: Best Practices
How do I know if ABM is right for me?
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While it’s true that 80% of marketers said that ABM outperforms other marketing initiatives, that doesn’t mean it’s a one-size-fits-all solution. There are so many use cases for ABM that it’s nearly impossible to cover them all, but here are a few tests that will...
Jan 10, 2018
Category: Best Practices
The powerful hidden uses of ABM (that no one is using)
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We’ve written about why account-based marketing (ABM) is the best marketing strategy for B2B companies. It’s hard to argue with stats like the following from SiriusDecisions: Organizations with an ABM strategy in place experienced 200% pipeline growth Organizations using ABM also saw a 20% increase...
Nov 15, 2017
Category: Best Practices
20 Minutes to improve your B2B marketing
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With a sold-out crowd during his talk at Inbound 2017, Peter Clark, Director of B2B Product, dropped some serious knowledge. His presentation, “Outbound at Inbound” speaks for itself on the benefits of taking both an outbound and inbound approach to improve your B2B marketing. Here...
Oct 31, 2017
Category: Best Practices
The ultimate checklist for all things ABM
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What’s the difference between a good ABM strategy and just flushing marketing dollars down the toilet? Well, there’s a lot. And that’s the point. ABM, or account-based marketing, is a marketing strategy that’s being adopted across B2B industries at an incredibly rapid pace. And with...
Oct 17, 2017
Category: Best Practices
How to run an ABM meeting
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In this blog post we’ll teach you how to run an organized meeting on ABM so you leave with key action items for each of your stakeholders. Sales and Marketing Alignment (ugh) If we had a dollar for every time this phrase is thrown around...
Sep 12, 2017
Category: Product
The AdRoll solution for B2B marketers is here
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Why is everyone talking about ABM? Two very simple reasons: 80% of marketers say that ABM outperforms other marketing initiatives. Companies that nurture leads make 50% more sales at a cost 33% less than non-nurtured leads. While B2B marketing has come a long way in...
Aug 25, 2017
Category: Thought Piece
18 Expert Ideas on how to do ABM better
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ABM, or account-based marketing, is a tricky subject that frequently gets misinterpreted as the end all and be all of marketing. There’s very little doubt nowadays that the days of lead generation and the traditional sales funnel are slowly coming to an end. But, while...
Aug 18, 2017
Category: Best Practices
5 Simple Ways to Jumpstart Your First Successful ABM Campaign
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Through our work with B2B companies, we’ve noticed that pretty much every marketer is familiar with the concept of account-based marketing. Yet, despite this familiarity with the strategy, a large portion of our customers were still unsure how exactly to get their ABM campaigns off the...
Aug 17, 2017
Category: Best Practices
How to fail at account-based marketing and how to fix it
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When most people think about account-based marketing (ABM) they picture a hand-picked list of accounts that they’re going to “strategically” target (a.k.a. email them, stalk them, or spam them). Sometimes this list is spot-on accurate and your ABM campaign is a huge success, more often...
Jun 12, 2017
Category: Customer Corner
[Customer Corner] Creating Successful ABM Strategies at Workfront
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Workfront is a project management software company that aims to help its clients improve their bottom line. They do this by helping to remove inefficiencies and clutter, while improving communication, real-time collaboration, and project tracking. Essentially, Workfront software allows you to manage your projects in...
May 24, 2017
Category: Best Practices
[Best Practices] 4 Ways to Scale your First ABM Campaign
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We recently teamed up with the link optimization platform Bitly to dispell myths surrounding account-based marketing (ABM) and reveal the key strategies necessary to running successful ABM campaigns. Check out some of our key takeaways below. If you’d like to learn more, you can also...