Almost exactly a year ago, Josh Kopelman from First Round Capital asserted that e-commerce has “seen more innovation in the last 10 months than in the last 10 years. In the year since that blog post, the pace of innovation has only accelerated.   Through our focus on developing high performance retargeting and display advertising solutions for e-commerce businesses, we have the pleasure of working with some of the companies leading this shift.

One company that we find particularly impressive is Shopify; the ecommerce solution that makes it quick and easy for businesses to setup and launch a “gorgeous storefront.”   Just as WordPress and Blogger democratized content publishing online in 2003, Shopify is doing for online commerce.

Using Shopify, you can take advantage of their 30 day free trial, and start an online store in just a few minutes. In fact, they believe they’ve made it so easy to build a business online that they’re holding a Build a Business contest with over $500K in prizes and giveaways.  Anyone with something to sell online can launch a store on Shopify, and the business with the most revenue wins.

AdRoll integrates with many e-commerce platforms including Shopify. Take a look at our Shopify Retargeting App which makes it easy to get display retargeting off the ground with your Shopify Online store.