Today we’re excited to announce that we’ve made it significantly easier to quickly execute cross-device retargeting campaigns in order to reach consumers across multiple screens. Our sleek new UI allows you to retarget your desktop website visitors with ads in the Facebook mobile app on smartphones and tablets.

Effective today, we’re making two key types of Facebook mobile ad units available to all advertisers on the AdRoll platform: Mobile News Feed ads and Mobile App-Install ads.

Mobile News Feed ads extend the reach of your desktop retargeting campaigns by engaging your desktop audiences on their mobile devices. Drive incremental conversions on your mobile website, stay top of mind with your customers, and increase brand engagement in the Facebook mobile app.

Mobile App-Install ads are incredibly powerful for marketers looking to drive app adoption. Start with your website audience, reach them on their smartphones and tablets, and drive them directly to the App Store or Google Play. If you’re going to spend $1 promoting your mobile app, the best audience to start with is the audience that has already engaged with your website. That just makes good business sense.

Results from over 100+ advertisers have been impressive:

  • CTRs between 1% and 3%
  • CPCs between $0.20 and $1
  • Cost Per Installs as low as $0.50

These new capabilities are available on your dashboard today. We’ve worked hard to make it quick and easy for you to launch your first Facebook mobile campaign, and we’ll continue to improve the offering over time. To get started, just follow the steps below:

Step 1: Log in to AdRoll and create a Facebook Mobile campaign.

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Step 2: Name your campaign and set a weekly budget.

Image 2Step 3: Choose an audience to target. Keep in mind that you’re primarily reaching out to previous desktop visitors on their mobile devices.

Image 3Step 4: Upload your ad creative and type in your title, body, and message copy.

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Step 5: Select which mobile devices and platforms you want these Facebook mobile ads to show up on. You can find more information about device targeting in our support center.

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It’s as easy as that. Hope you’re as excited as we are about retargeting on mobile! For more information on our mobile offerings—or anything else—check out our support center or contact