“I'm gonna pop some tags
Only got twenty dollars in my pocket”
- Macklemore “Thrift Shop” 

While rapper Macklemore hasn’t spent time working in online marketing himself, this chorus couldn’t be more relevant to our space. Today, marketing technology is all about popping tags – specifically javascript tags and pixels – both onto and off of your website.

And for marketers that only have twenty dollars in their figurative pocket, Google’s free Tag Manager product is quickly becoming one of the most widely-used tag management tools. GTM allows companies to easily manage the various vendor tags and pixels they place on their websites through a single interface.

We’re happy to announce that the AdRoll SmartPixel is now a Certified Vendor Tag in Google Tag Manager. This certification process provides deeper integration and additional functionality within GTM for the most widely-used tags in the industry, making placement and management of certified pixels as seamless as possible.

If you’re already a Google Tag Manager user, placement of our SmartPixel is a breeze and won’t require any time or resources from your web development team. To find out how, just follow the instructions on our support center. The integration also allows you to easily pass custom parameters like conversion values and order IDs into our SmartPixel.

AdRoll Knowledge Base Article: Google Tag Manager Integration

If you’re not a GTM user – never fear – there are numerous tag management solutions out there offering marketers a wide spectrum of price points, feature sets, and technical options. We’ve had great success working with customers using numerous enterprise-quality tag management solutions like TagMan, Tealium, and BrightTag.  We also are just now integrated with Segment.io as well. Here at AdRoll, we think tag management is a great tool for the savvy, tag-popping marketer.