Category: Product
May 15, 2018
Category: Product
AdRoll launches new certification program for agencies
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Every agency wants their clients to succeed and the most effective agencies are able to drive real impact for every client, every time. But this level of service often takes huge investments in time and technology. Because of this, we’re introducing the AdRoll Certification Program...
Apr 23, 2018
Category: Product
The power of knowing what gets people shopping
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You build marketing and ad campaigns that are seamless and personal. The message is clear and crisp, and it’s targeted to the perfect audience. But once everything is up and running, you’re not quite sure if it’s working. Sound familiar? You’re not alone. Marketers have...
Apr 18, 2018
Category: Product
How to grow your Shopify store with AdRoll
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You did it. You’ve got your store up with Shopify—and it looks great. Each of your products is finally online for people to enjoy. You should be proud of all the work it took to get you to this point, but you’re not quite out...
Apr 17, 2018
Category: Product
Preparing for GDPR
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If you do business or have customers in the EU, you’ve likely heard a lot about GDPR. In short, the General Data Protection Regulation (GDPR) is a new data privacy law going into effect on May 25, 2018 and impacts sites based in the EU...
Feb 27, 2018
Category: Product
Introducing RollWorks: The B2B Growth Platform
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Today we’re very excited to announce the launch of RollWorks, a brand new business unit within AdRoll Group. RollWorks is a Growth Platform dedicated to helping B2B marketers find and engage the right people within the accounts that matter to them most. LEARN MORE ...
Sep 12, 2017
Category: Product
The AdRoll solution for B2B marketers is here
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Why is everyone talking about ABM? Two very simple reasons: 80% of marketers say that ABM outperforms other marketing initiatives. Companies that nurture leads make 50% more sales at a cost 33% less than non-nurtured leads. While B2B marketing has come a long way in...
Aug 22, 2017
Category: Product
Introducing AdRoll Platform—our platform as a service offering
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At AdRoll, we’ve spent over ten years providing businesses a robust set of full funnel marketing solutions for all stages of their customer journey. In order to bring the power of these solutions to as wide an audience as possible, today we’re happy to announce the...
Jul 17, 2017
Category: Product
Measure Impact with AdRoll’s New Attribution Dashboard
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What contributes to a user’s decision to convert on your site? If you’re like most marketers, this can be tough to answer. Certain channels, like display and email, are easy to measure based on the actions and clicks they drive, but we often downplay the...
Jul 6, 2017
Category: Product
Introducing: AdRoll APIs
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The word API—Application Programming Interface—is one that is thrown around quite often in the world of technology. But, unless you’re a developer or working at a technology company, the word may not have any real clarity. So what the heck is an API? The textbook...
Jun 28, 2017
Category: Product
How to grow your business with AdRoll on Shopify
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Did you know that Shopify customers who use the AdRoll integration saw an average 9.5x return on ad spend? If you’re an online retailer, chances are, you’re using one of the many e-commerce platforms to manage your online store. AdRoll has partnered with a number...
May 18, 2017
Category: Product
Announcing AdRoll ABM
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The core of the AdRoll mission has always been to solve for digital marketers’ everyday problems with an intuitive, high-performance marketing platform. We’ve done this by putting ten years worth of research and development into everything from AdRoll BidIQ, the artificial intelligence that fuels our...
May 2, 2017
Category: Product
Introducing AdRoll’s Agency Dashboard
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Up until now, the most effective way for agencies to manage web and social display has not always been the easiest. The most effective agencies are able to drive real impact for every client, every time. But, often this level of service takes huge investments...